Communications Resources and Guidance

Communications Resources and Guidance

Effective communications can play a huge part in helping you achieve your core study or programme objectives, and raising awareness to your target audiences. 

Please find below a variety of resources, guides and materials to support you to communicate effectively about your trial, project or research unit. This includes support with online and traditional (posters, leaflets etc.) communications channels. 

Developing a Communications Plan

Developing a Communications Plan

Having a communications plan in place can support you to reach your target audiences, and achieve your desired outcomes at each stage, be it recruitment, engagement or dissemination of findings.

It will help you to think strategically about your aims, objectives and target audiences - who they are, their motivations, how we can communicate with them, and what channels will be best to reach them - so you engage with them effectively to drive outcomes.

We would strongly encourage you to write a communications plan at the very start, so all key milestones and goals can be considered. However, this should be a living document, and evolve as your study does. 

You can find the template R&I Comms Plan here:  Template R&I Comms Plan.doc

Social Media Guidance

Social Media Guidance

We want to encourage you to get on social media and interact with us, network and share success and best practice. 

GMMH has the following social media accounts which we’d love for you to interact with:

 

Twitter

On Twitter, we have a generic GMMH hashtag. This should be used in every post. 

Hashtag: #TogetherGMMH 

We also have a generic GMMH account/handle. This should be tagged in every post. 

Twitter handle: @GMMH_NHS 

 

Twitter and GMMH Research / The Research Units 

On Twitter, we also have a new GMMH Research-specific hashtag. This should be used in every post about GMMH research.  

Hashtag: #ResearchGMMH 

On Twitter, we do not have a research-specific handle/account - we always only use the main GMMH handle/account (above). 

Individual Research Units / projects may have their own handles/accounts and hashtags though. This could be the case when it is a joint venture with other organisation(s) e.g. the Psychosis Research Unit. On a case by case basis, you should check whether there are individual Unit/project handles and hashtags that you can also use. You should use the hashtags/handles outlined in this document alongside alongside any others you’d like to include.  

If you are at an event with slides, please display the #TogetherGMMH and #ResearchGMMH hashtags alongside the @GMMH_NHS twitter handle (and any others that you’d like to include) so that all attendees know to use them, enabling them to contribute to the conversation and engage with the online network. 

 

Hashtags 

The purpose of the hashtag 

The purpose of the hashtag is to create a social movement around a particular topic. Adding a hashtag to your twitter post will share it with that particular network publicly. For example, if you click on the hashtag #TogetherGMMH on Twitter, you will find all Twitter posts relating to GMMH staff.  

You can add as many hashtags and tag as many handles/accounts in each tweet post as possible (as long as it adheres to the 280 character limit.) 

The purpose of the Research GMMH hashtag 

The aim with the #ResearchGMMH hashtag is that every time people communicate about research at GMMH – whether they are running a trial, they are participating in a trial, they are at a research-specific event, or they have something interesting to say about the topic – they use the #ResearchGMMH hashtag. The hashtag will then act as a digital anthology of all research-specific tweets, which accumulates over time. People can utilise the hashtag to like, share and contribute to the topic; creating an online community and wider social movement around it. 

 

Accounts/Handles 

The aim of the @GMMH_NHS twitter handle/account 

Tagging @GMMH_NHS in your tweet will provide us with a notification. We will then be able to share your post with our followers by retweeting it. Doing so will help to widen the reach of your tweet – the amount of people who see and interact with it. Everyone who follows the @GMMH_NHS account does so in order to see GMMH specific content, so we know it’s something that our followers would like to see. This keeps them informed about what’s going on and engaged.  

As a GMMH member of staff/volunteer, which account should I tweet from? 

The only official GMMH-affiliated account is the overarching GMMH account, @GMMH_NHS. This is managed by our Communications team.  

We do not allow individual wards/units to have their own Twitter accounts (although as mentioned above, Research Units which are joint ventures with other organisations may do).  

We recommend that you tweet from your personal account. This is a great way to interact with social media, and let others know what you’re getting up to. It puts a face – and real person with dimension - behind it. Because our NHS is made up of people – real, diverse individuals - this is what we want to portray too on social media 

If you’re not comfortable using your personal account, that’s absolutely fine. Instead, you can create a work-specific, professional Twitter account. It is still under your name, and uses your identity, but is used only for work-specific content.  

 

Consent 

If you are posting any content that includes service users’ personal details – including pictures of them – you must gain their full consent first.  

If you require a consent form, please request one from communications@gmmh.nhs.uk. Please print off this form and ask any service users involved to sign if before posting any content. Once the form has been filled in, please either scan it in and email it to researchoffice@gmmh.nhs.uk, or return the physical copy to the Research & Innovation Office, 1st Floor, Harrop House, Bury New Road, Prestwich, Manchester M25 3BL. 

 

Examples

Here are some examples of how people are using the #GMMH_Together hashtag and @GMMH_NHS handle on Twitter:

GMMH_NHS Raising money for the Alzheimer's Society with The Maple Ward Bake Sale TogetherGMMH If you work in health and social care in Manchester or work for GMMH_NHS you can join and use both library sites in Prestwich and Fallowfield ElfOnTheLibraryShelf has all the details on how to join below! #BuzzManchester #TogetherGMMH
Thank you to all new starters on trust induction who were happy to celebrate my personal victory! (first solo Trust induction!!) today. I hope you had a brilliant day #welcometogmmh #togethergmmh welcome to GMMH_NHS You made my day!! It's BlackHistoryMonth here. GMMH_NHS There's stalls, food, teas and coffees and a raffle in the big tent in front of The Curve. They're there until 1pm so there's still time!! TogetherGMMH
Thank you Barri for letting us spend time learning about the great work on Bollin and greenway in our older adult ward peer review GMMH_NHS TogetherGMMH Very exciting to be here at the OD in the NHS conference GMMH_NHS Julessw togetherGMMH
So excited its here for Xmas GMMH_NHS togetherGMMH AMAZING performance by MadeByMortals at the GMMH_NHS Equality, Diversity and Inclusion Strategy. Find out more about their campaign to end loneliness using #earsagainstloneliness TogetherGMMH
Another great meeting with GMMH_NHS BAME staff network today. Feeding back on all the EDI strategy that was launched yesterday and all the great pieces of work the BAME staff network are involved in. #GMMHBAME #GMMHEDI togetherGmmh Sherpa Wendy yomping 3 miles to Bury to get Metrolink tram to work as car stuck snow to deliver adult safeguarding Training to staff GMMH_NHS commitment TogetherGMMH

 

If you need any more guidance, please get in touch with the Communications team on communications@gmmh.nhs.uk and we can respond with more info. 
 

Useful Links, Tools and Templates

Useful Links

Photography and filming consent form: GMMH Photography & Filming consent form incl Social Media

Communications Resources Intranet Page (Including Brand Resources; Campaigns; and Leaflet, Poster & PowerPoint Templates): Documents - Marketing and Communications - All Documents (sharepoint.com) 

Splash screen template:  Splashscreen Template

Press release template:  Press Release Template

As a patient

As a service user, relative or carer using our services, sometimes you may need to turn to someone for help, advice, and support. 

Find resources for carers and service users  Contact the Trust