Greater Manchester Mental Health NHS Foundation Trust has launched its new visual identity based on five staff values, which form the basis of each service it provides.
The Trust created the new identity and values in partnership with service users, staff and carers.
GMMH formed the graphic motif, which sits alongside the NHS logo, from five pillars each representing one of our five values:
We inspire hope
- Having a positive outlook on the future ahead
- Celebrating achievements, no matter how small
- Staying resilient and optimistic
- Enabling people to reach their full potential
- Being a positive role model
We work together
- Empowering service users to make informed choices
- Working together to provide seamless services
- Lending a hand to a colleague who needs it
- Setting and maintaining high standards
- Supporting each other to recognise our strengths
We are open and honest
- Acting with integrity and honesty
- Apologising if we are wrong or if we let you down
- Continually learning to improve
- Doing what we say we will do
- Building a trusting relationship
We are caring and compassionate
- Showing empathy and understanding to all
- Treating service users, their families and each other with kindness
- Doing the little things that make a difference
- Taking time to engage, support, listen and act
- Putting ourselves in your shoes
We value and respect
- Seeing the individual in everyone
- Valuing individuality and diversity
- Respecting different people’s needs, aspirations and priorities
- Being considerate and respecting each other
- Challenging behaviour that does not fit with our values
GMMH’s new strapline Improving Lives will sit alongside the graphic motif.
The new visual identity is based on the NHS Identity Guidelines, which are set out by NHS England. GMMH is part of the NHS and has to adhere to strict identity guidelines, which place the NHS logo and colour schemes foremost.
Ninety-eight per cent of the public are familiar with the NHS logo and it signifies consistent and high-quality health care, which is free at the point of use.